Tag-Archive for ◊ murfreesboro realty ◊

comReBarcamp
Author: admin
• Thursday, November 26th, 2009

ReBarCamp is an online webinar for real estate professionals that is truly going to drive home to those who may not be keen on the idea that print media in real estate is DEAD DEAD DEAD! The topics include risk management for social media, social media marketing, the real estate office of the future, and on and on and on…

There were 1500 participants logged at the time of this blog, and I’d love to know how many actual attendees that means, as many offices are doing Office Events that are extensively inclusive of their agents…

The use of social media to market, Webinars to coach and guide, blogs to educate, E-Blasts to announce, and online resources to present clients information is going to change the face of real estate as we know it, and make it a more sustainable, affordable, and green profession for agents, and for that I’m thankful. I also think that it will change the culture of real estate offices and professionals, as it will begin to draw a new generation of agents into the realm. The disconnect in age and culture between Real Estate professionals and online consumers is soon to close, as more and more Gen Xers, Gen Yers, and Gen Zers recognize it as a true business discipline, not some Salesman-y (is that a word lol) career with a cheesy connotation chosen by people after their “real careers.” 

Also, the new transparency in real estate professionalism will also aid in dispelling wide spread rumors and misinterpretations of real estate agency. People, consumers, and potential agents will begin to view us as valued assets not because we are the keepers of the information, but because we are the market specialists, master negotiators, facilitators and educators of the process, and the general underpinnings of the transactions’ “smoothness.” True real estate professionals do not validate themselves for the money they are earning as much through what the consumer sees, but by what we do that the consumer cannot see. The countless hours spent researching, reading, educating ourselves, sizing up info on a property, making follow up calls to the other people involved in the transaction, etc. 

So, in closing, ReBarCamp is indicative of the future of real estate for professionals and consumers. It, and other similar events and ideas, signify the growth of a changed market toward the future, due to it’s past

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UnFriending…the new (professional) break-up?
Author: admin
• Thursday, November 26th, 2009

In a simpler time, you would write a note that said “Do you like me? Check yes or no…”, or make a phone call (from the now almost obsolete “home phone”) and ask someone to go to the movies…now you add people on a Social Networking Site and begin to follow their every status update, Tweet, or blog entry, and in essence, become an expert on the lives of all of your “friends.” And they you…be it business, personal, social, or otherwise…all of the world is watching…

The word of the year was recently coined to be “unfriend.” Definition: to delete someone from a social networking site. It beat out sexting, zombie bank, and 100’s of poignant terms born and bred in tech-la la land and reiterated across text lines, BBM’s, and every other text form of communication utilized by the masses.

So, in a time when freemiums, social networking, and hashtags are in the forefront of self promotion, advertising, and marketing, is unfriending the new(professional) break up?

The majority of us do not actually, intimately, or “know in person” all of our cyber friends. Come on, I have 910 facebook friends- about 100 of which I actually interact with in person on a semi-regular basis. However, when I log on if I see that I have less friends than the last time, I begin to search and try to figure out who unfriended me…was it a client? a colleague? a friend? a prospect? OMG WHERE DID YOU GO UNKNOWN UNFRIEND? lol!

And furthermore, does unfriending speak louder than Tweeting?

If we as Real Estate professionals do a bad job (not that that would happen lol), drop the ball, break a promise, don’t deliver, or make a mistake…everyone can potentially know about it nowadays. And tweets speak louder than testimonials to many…So, if we are unfriended and (text-assaulted unbeknowst to us somewhere in Cyber World to boot), the bad word of mouth and lack of exposure from that person will hurt…Not only our egos, but how we are percieved, and how we are able to utilize this beautifully crafted outlet of communication, advertising, and marketing that we have at our disposal via social networking.

Unfriending is the ultimate diss when it’s by our romantic interests, the ultimate good bye if it’s from someone from our past, the ultimate slap in the face if it’s from a real friend whom we may be fighting with, and the ultimate “you really screwed up” if it’s from our clients…

So, what do ya think? Unfriending, is it the new professional break up?

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